Is there anywhere I can find out the logo guidelines?
I need to add a town name next to the logo but I’m not sure which font to use.
Any help would be much appreciated, thanks.
Have you been retained/commissioned by ageUK to do this? If so, they should have a Graphic Standards And Usage Manual addressing issues like color, size, scaling, placement, etc.
I do ont know what font is used though it somewhat resembles Myriad though I know that’s incorrect. Try submitting the type to www.whatthefont.com and see if it can’t be identified. Once you know the name, check to see if it has a serifed counterpart and use that for the city name. (That would be my recommendation but I see that the city names DO use a specific typeface which differs from the main logotype. Compare the lowercase “a” and “e” and you’ll see what I mean.) In searching for this logo online I see that the standardized placement for city names is above and to the right of the logo. In my personal opinion, I think the city name typesize is too large and competes with the main logo. I would opt to make it smaller and tuck it into the space to the right of the loop of the “g” and under the “e UK.”
Hope this helps.
Age UK uses a customised cut of Foco by Dalton Maag, it is not commercially available.
This seems to be where and how a town name is added.